Day two of IMTS brought something special for us.
Invest in Niedersachsen put on “Niedersachsen’s Business Excellence Awards” on September 13th in Chicago, as a part of Hannover Messe USA/ IMTS 2022. The two trade shows are teaming up to connect world-leading suppliers with forward-thinking manufacturers, in order to unlock new efficiencies.
During that, the ABRAMS Art Project 2022 / 2025 has received the “Most innovative Marketing campaign 2022” award, which is an immense honor!
The project couldn’t have been made possible without the leadership of our COO and Art Director Ms. Nur Hayat Nezir. She has been a vital part of the ABRAMS Group for over 17 years now and is responsible for sales, marketing, and customer management, spending her time between Germany and the US.
Under her guidance, we have staged iconic cultural symbols with the perfection and variety of our ABRAMS PREMIUM STEEL products. Resulting in 13 exceptional motifs with models from Milan, Amsterdam, and Berlin, taken by the photographer Benjamin Becker.
The resulting photos represent our corporate philosophy “MADE OF STEEL WITH STYLE” perfectly and show that steel can be used in many different forms and ways.
Take a look at the Making-of of our ABRAMS Art Project 2022/2025 and discover how the pictures were created:
All the effort was definitely worth it, because the result is really something to be proud of. The award is a huge recognition of our Art Director Ms. Nur Hayat Nezir and the whole team that made it possible!
Thank you so much to Dr. Andreas Eckstein and Invest in Niedersachsen!